Nursing Now Challenge

Investing in nurses and midwives is essential for improving health and healthcare globally. The Nursing Now Challenge works with health employers and higher education institutions around the world to create leadership development opportunities for nurses and midwives around the world.

The Nursing Now name is owned by The Burdett Trust for Nursing.

To protect the NURSING NOW name and the Nursing Now logo the Burdett Trust for Nursing has formally registered the trademarks.


Following the success of the three-year global Nursing Now campaign and the Nightingale Challenge, the Burdett Trust for Nursing is delighted to support the Nursing Now Challenge to carry forward this legacy and build on the global movement to empower nurses and midwives as leaders, practitioners and advocates in health.

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Our vision

The Nursing Now Challenge aims to support nurses and midwives in their roles as leaders, practitioners, and advocates in health. It also works to demonstrate that nursing and midwifery are exciting and rewarding careers in order to contribute towards recruitment and retention on a global scale, improving and ensuring access to health for everyone, everywhere.

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Learn more about the Nursing Now Challenge

Latest News, Get Involved, Global Activity.

Case studies

We work to empower nurses to take their place at the heart of tackling 21st Century health challenges.

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Latest news

Her Royal Highness The Duchess of Cambridge, patron of Nursing Now, today marked the first anniversary of our global campaign.

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Get involved

Activities for both nurses and their supporters to raise the profile and status of nursing worldwide.

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Visit the Nursing Now Challenge website